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29.08.2025
Review of the book "Marketing in Tourism" - Alexander Durovich. About the specifics of tourist marketing
From the very first pages of Alexander Durovich's "Marketing in Tourism", his manic meticulousness regarding details is striking: the author …
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29.08.2025
Review of the book "The Price of the Question. Think, Act and Earn in a New Way" - Artem Senatorov. A practical guide to earning money
When you take Artyom Senatorov's "The Price of the Question" in your hands, it's as if you attend a frank …
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29.08.2025
Review of the book "Monetization of Business" - Andrey Merkulov. About increasing the profitability of business
Reviewing Andrey Merkulov's "Monetization of Business", it's worth noting that the author grabs the reader by the shoulders from the …
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29.08.2025
Review of the book "The Experience Economy: How to Turn Your Purchase into a Captivating Action" by James H. Gilmore, Joseph B. Pine
Diving into "The Experience Economy", like into a fair crowd, you can't help but think: the authors are not just …
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29.08.2025
Book review "CRM at the Speed of Light: Powering Real-Time Customer Relationships Through Web Services" by Paul Greenberg
In his "CRM at the Speed of Light", Paul Greenberg doesn't just break down the common truths about customer interaction …
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29.08.2025
Review of the book "Neuromarketing: Visualization of Emotions" by Traindl Arndt. On the impact on consumer emotions
From the first pages of "Neuromarketing: Visualization of Emotions", Traindl Arndt hits the bullseye of the marketing puzzle - he …
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