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29.08.2025

Review of the book "Marketing in the sports industry. For those who are in the game" by Andrey Malygin

Marketing and sports — a union that requires a special approach. In this niche, it's not only important to promote …

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29.08.2025

Review of the book "Marketing 4.0: Moving from Traditional to Digital: Technologies for Promoting on the Internet": Philip Kotler, Hermawan Kartajaya, Iwan Setiawan

"Marketing 4.0" is not just another guidebook, but a wake-up call that forces marketers to take a fresh look at …

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29.08.2025

Review of the book “Digital Marketing: Tools, Channels, Strategy and Principles of Digital Marketing” — Damir Sharifyanov

If you are looking for not just another tutorial with a dead list of definitions, but a living, breathing book …

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29.08.2025

What is a content factory and why is its time coming?

Imagine not a dull factory where sad robots churn out faceless texts, but a bustling, ultra-modern coworking space where artificial …

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29.08.2025

Review of the book “Business Website: How to Find Customers and Increase Sales” — Mikhail Khristosenco. About attracting clients via the Internet

In Christosenko's book, the almost obsessive emphasis on the fact that a business website is not just a showcase for …

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29.08.2025

Review of the book "Promotion of the restaurant for three kopecks" - Oleg Nazarov. About the promotion of catering establishments

If you think that restaurant marketing requires only million-dollar budgets and expensive PR campaigns, then Oleg Nazarov's "Promoting a restaurant …

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